I began working for Tree Spirits as their business was just starting. They asked me to design a logo and their first few labels. I was given a lot of discretion for the project. After a lot of research, scribbly sketches, late nights (and some tears), I presented them with only one logo idea (I know...bad designer!), but they loved it.

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Once we decided the names for the first spirits, Applejack and  Knotted Maple, and the wines, Apple Extra Dry and Maple Extra Dry, we moved on to the labels. I was given carte blanche on design and label medium (a designer's dream). We chose a foil for some, gloss for others and even a spot foil for Maple Storm. There were some printing hiccups, but we all learned valuable proofing lessons.

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We have collaborated to create over a dozen wine and spirits labels, all supporting collateral including brochures, merchandise, signage, posters and ads. Limoncello is the most recent addition to the family...and it's delicious!

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Tree Spirits makes fine Maine wines and high proof spirits from Maine apples, pears and local maple syrup, They are the only distillers of Absinthe Verte in New England.